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The Art of Shopping

Object Stories Brief 

Director - Jinjoo Shin, Sophie Bernard, Kriti Mittal

Sound Director - Sophie Bernard, Kriti Mittal

Editor - Jinjoo Shin

Model - Jinjoo Shin

The Object Stories brief was assigned in the first term of my MA: Fashion Media Production at the London College of Fashion. I worked with two individuals to tell a collaborative story of comfort and tranquil experiences through objects that we each brought in. We concluded that walking into a store, putting on headphones and creating sounds and movement while doing a simple act such as shopping was where we felt the most comfortable. ASMR was included as it is a form of sound therapy for some individuals. This is the final outcome of that. Please listen with headphones and make sure the sound is on, to truly experience the 'Art of Shopping'. 

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