To provide an understanding of branding within a fashion context. Also to explore the fundamentals of design alongside the principles of visual communication. Explores the relationship between a fashion designer's visual aesthetic as well as their digital communication design. Must translate an emerging British Fashion NEWGEN designer (Spring/Summer 2017). Molly Goddard is a British designer, known for her signature tulle designs. Molly has also been highly commended for the presentation of her runway shows, through her exploration of various cultural perspectives. The final outcome of a serious of posters featured the signature silhouette drawn over individuals throughout various London settings.