LUCID FC is a clothing brand run by twins Betts and Chetts De Hart, based in Atlanta, Georgia. Their garments have been worn by celebrities and rappers alike. British invasion has taken over this campaign, shot in Brighton Beach Pier to celebrate the American-Brit inspiration behind all of the collections. It releases a sense of timeless optimism behind the endless english summertime. Styling by myself, shot by Limousine Studio, Creative Direction by De Hart Twins and Hair/Makeup by Selena Middelton.